The stories I didn't write

The elephant’s new job

(pitched on December 26, 2010)
Cambodian capital’s resident elephant has found a new way to make some extra cash: he is advertising beer. Phnom Penh’s elephant, named Sambo, recently started working as a billboard advertising Kingdom Breweries, a new Cambodia-based brewery, on his back. Basically he walks around the city wearing an ad, and probably does not fail to attract everyone’s attention. I wonder how effective elephant advertising is, whether it has it been done elsewhere and are animal rights people concerned?


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